SEO Content Plan
Group search phrases around your customer's problems, give each intent one page and publish on a steady rhythm you can keep.
Stage 7 of 10 · from idea to first customer
Get found with content and search
Articles, free tools, videos and podcasts that keep bringing the right people to you long after you publish.
Launch traffic fades in days. Content keeps working: an article that answers the exact question your customer types into Google, a free calculator people bookmark, a how-to video that ranks on YouTube.
The methods in this stage build that slow, compounding flow of visitors. Start with one format you enjoy and publish on a steady rhythm.
What you should have at the end of this stage
A content plan around your customers’ problems and the first pieces published, each pointing to one clear next step.
The 10 methods in this stage
Problem-Focused Blog Posts
Write articles that answer the exact problem query your customer types, with your product as one honest option among several.
Free Tool as Marketing
Build a small free calculator, checker or generator that people search for, then point its users to your paid product.
Lead Magnet (Template or Checklist)
Give away a template, checklist or mini-course in exchange for an email, chosen so it leads straight to what you sell.
Customer Case Study
Interview one happy early user, capture before and after numbers with their permission and turn their story into proof you use everywhere.
YouTube How-To Videos
Record short tutorials that solve your customer's problem, titled the way people search on YouTube, with a clear next step to your product.
Podcast Guesting
Appear as a guest on small niche podcasts your buyers listen to, tell 3 prepared stories and give one specific next step.
Webinar or Live Workshop
Teach one useful slice of your solution in a free live session, let people try it during the call and finish with a clear offer.
Content Repurposing
Turn one long piece each week into short posts, clips, an email and slides, using a fixed routine instead of starting from zero every day.
Guest Posts on Niche Blogs
Write articles for blogs your customers already read, pitched around their problems, with a short bio that sends readers to you.