Landing Page Test
Build one page that sells the product as if it exists, send real visitors to it and count how many leave an email or pre-order.
Stage 4 of 10 · from idea to first customer
Build a no-code prototype
Test the solution with landing pages, manual services and clickable mockups instead of months of code.
You now know the problem and the people. Time to test a solution, and the fastest test is the one that needs no code at all: a landing page, a service you deliver by hand, a clickable design or a spreadsheet that does the job.
Every method here gets something in front of real users within days. You learn what they do with it, which beats any amount of planning.
What you should have at the end of this stage
A working prototype or manual service that real people have used, plus numbers on how many signed up, clicked or came back.
The 10 methods in this stage
Fake Door Test
Add a button for a feature or product you have not built, show an honest message on click and count who wants it.
Concierge Test
Deliver the service by hand to your first 5 to 10 paying customers and log every step before you automate anything.
Wizard of Oz Test
Show customers a working product interface while a person quietly does the work behind it, to test real use before you build.
Figma Clickable Prototype
Design the main screens in Figma, link them into a clickable flow and watch 5 people try to finish one task.
Notion Database Prototype
Publish a Notion database as a public directory, tracker or library to test whether people use and share your curated information.
Airtable Prototype
Run a marketplace or matching service from one Airtable base with forms for both sides and matches made by hand.
Google Sheets Tool
Turn a calculation or process people do by hand into a Google Sheets calculator or template, share it as a copy and test if they pay.
Form-Based Service
Sell a service through one intake form, deliver the result by hand by email and automate the dull steps only once orders repeat.
Explainer Video Test
Record a 60 to 120 second video showing how your product would work, add a sign-up link and count how many viewers join.