Analytics Setup
Install free analytics, track one goal event and tag every link with UTMs so you can see which channel brings real customers.
Stage 10 of 10 · from idea to first customer
Measure what works and improve
Free analytics, funnels, feedback loops and simple unit economics that show what to keep and what to drop.
From your first visitor onward, numbers tell you where people drop off and what keeps them. You do not need a data team: free analytics, a funnel with four steps and a weekly sheet of five or six numbers cover it.
Pair the numbers with conversations. Analytics shows what happened, and interviews with people who stayed or left tell you why.
What you should have at the end of this stage
Analytics that track one main goal, a funnel with the biggest drop identified, a product-market fit check and a weekly habit of reviewing it all.
The 10 methods in this stage
Conversion Funnel Tracking
Map visit, sign-up, activation and payment as a funnel, find the step where most people leave, and fix that step before anything else.
Heatmaps and Session Recordings
Watch real visitors scroll, click and get stuck with free heatmaps and recordings, then fix the spots where many of them stall.
A/B Testing
Show two versions of a page to split traffic and keep the winner, once you have enough visitors for the answer to be real.
Cohort Retention Analysis
Group users by the week they signed up and track what share comes back, so you can see whether your product keeps the people it gets.
Customer Feedback Loop
Collect what customers tell you in three places, tag it the same way, act on the top themes weekly and tell people what changed.
Sean Ellis Product-Market Fit Survey
Ask active users how they would feel if they could no longer use your product, and check whether 40% or more say very disappointed.
Unit Economics (CAC and LTV)
Calculate what a customer costs to win and what they bring in over time, per channel, to see which growth efforts pay for themselves.
Weekly Metrics Dashboard
Track 5 to 7 numbers, led by one north star metric, in a simple sheet that one person updates and the team reviews every Monday.
Churn Interviews
Call people who cancelled or never got started, rebuild the story of why they left, and tag the reasons so you fix the biggest one.