LinkedIn Founder Posts
Post from your personal LinkedIn profile 3 times a week and comment on buyers' posts so the right people come to you.
Stage 8 of 10 · from idea to first customer
Grow on social media and in communities
Show up where your customers already spend time, and build a small group that cares about what you make.
Pick the one or two platforms your customers already use and become a familiar, helpful name there. LinkedIn for B2B, TikTok and Instagram for many consumer products, Reddit and Discord for niche hobbies and tech.
Then give your earliest fans a place to meet: a group, a server or a chat. A small community that talks to you every week is worth more than thousands of silent followers.
What you should have at the end of this stage
A steady posting rhythm on one or two platforms and a small community of early users you can ask, test with and sell to.
The 10 methods in this stage
TikTok Short Videos
Post short problem and behind-the-scenes videos built for TikTok search, then double down on the formats that bring profile visits.
Instagram Reels and Stories
Use Reels to reach strangers, Stories to warm up followers, and comment keywords that open a DM conversation.
Pinterest Pins for Search Traffic
Treat Pinterest as a visual search engine: keyword-rich boards and fresh pins that send clicks to your articles and products for months.
X (Twitter) Threads
Write teaching threads, reply to bigger accounts in your niche every day, and turn your X profile into a landing page.
Reddit Community Participation
Spend 4 weeks answering questions in your buyers' subreddits before you ever mention your product, then share it where the rules allow.
Facebook Group Creation
Start a niche Facebook group around the problem you solve, collect emails with membership questions and keep it alive with weekly prompts.
Discord Community
Open a small Discord server for early users with clear channels, roles and a feedback forum, and talk to them every day.
WhatsApp or Telegram Community
Reach customers inside the messaging app they already check all day, with a broadcast for updates and a group for conversation.
Micro-Influencer Outreach
Partner with small niche creators (2,000 to 50,000 followers) through product-for-content or affiliate deals, and track every sale.